Discover the Magic of Harrisonburg Winter Wonderfest

A mother in jeans and a tan shirt holds her infant daughter while standing in a field at sunset in fall with her husband at her side before visiting harrisonburg winter wonderfest

The holidays are a fabulous time to take advantage of all of the great gatherings and events offered locally. In our area, the Harrisonburg Winter Wonderfest is a fabulous way to support local businesses, participate in fun activities, and celebrate the magic of the season! Keep reading to learn why you should absolutely make it a part of your holiday to-do list this year!

About the Harrisonburg Winter Wonderfest

Thanks to the hard work of the HDR organization, Downtown Harrisonburg is thriving. Since 2003, they’ve been working to create events, promotions, and beautification projects to “reactivate the downtown historic district as the economic and social hub of Harrisonburg.” HDR raised over $105 million to reinvest in the city, growing downtown housing, restaurants, and breweries and kickstarting some amazing community events. They’ve helped to put Downtown Harrisonburg back on the map as a true destination rooted in community and pride. 

If you’re unfamiliar with Harrisonburg or new to the area, you definitely have to check out the HDR website to learn about everything this beautiful city has to offer. You’ll find a strong community that loves to support local businesses, artists, and artisans, as well as BIPOC-owned businesses. 

Of course, building a strong downtown community isn’t the work of a single organization; it’s also a matter of support from locals and visitors who support the city’s mission. That’s why attending events like the Harrisonburg Winter Wonderfest is so important – they keep the city invigorated and bring the community together. If you’ve never checked out one of their Downtown Harrisonburg events, this will be one you won’t want to miss!! 

A father laughs and plays with his toddler daughter in a yellow shirt in a park in fall

Winter Fun!

The holiday season is just around the corner, and there’s no better way to celebrate than by supporting Downtown Harrisonburg by attending Winter Wonderfest! This amazing event partners with downtown retailers and organizations to help bring a little extra magic to the holidays. Plus, this year is bound to be bigger and better than before! 

Winter Wonderfest invites visitors to partake in a delightful Sip & Stroll as they meander through Downtown Harrisonburg. Browse the impressive submissions for the Annual Gingerbread House Build-Off and vote for your favorites! Enjoy a relaxing horse-drawn carriage ride through the town, taking in the sights of the holiday decorations. Be sure to stop by and visit Santa and Mrs. Claus, too, and deliver your Christmas list in person! Then, at the end of the day, gather together to watch the annual Holiday Parade with beautiful floats and performances, and top it all off with a grand tree lighting. 

A toddler girl in a yellow flower shirt and jeans walks through a park holding hands with mom while dad pets her head at sunset in fall before visiting harrisonburg winter wonderfest

Specialty

If you’re feeling truly in the holiday spirit and are looking for a way to give back to the community, you may want to consider volunteering for the Harrisonburg Winter Wonderfest! Whether you put your event planning, material distribution, or decorating skills to good use, your efforts will be greatly appreciated by everyone working to put this event together. You can even dress up as a costumed character and bring joy to thousands of attendees! Visit the HDR website here to learn more about volunteer opportunities! 

Harrisonburg Winter Wonderfest

The Harrisonburg Winter Wonderfest is an amazing way to truly celebrate the holiday season. So, enjoy the lights, festive music, seasonal treats, and everything else this wonderful downtown has to offer. 

Don’t forget to capture your family holiday photos this time of year! Get in touch so we can make sure you get the beautiful pictures you know you’ll love to look back on!

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